Vancouver Webfest & Stories

I was honoured when Vancouver Webfest sent me a message on Twitter asking if I’d like to cover their event with a Press pass. I went for all three days to get as much content and story as I could for my Twitter, Facebook, LinkedIn and Instagram profiles. It’s been a few days since this years event ended and I have reflected on my time there.

Webfest

Vancouver Webfest is a festival of short films that are released digitally online and not through traditional channels. The submitted episodes played in three theatres, with free bags of popcorn, through out the first two days, giving judges time to determine the winners for the various categories.

Along with the screenings were workshops, panels, and keynote speakers comprised of producers, business leaders, and influencers. What I found most impressive was the amount of women leaders who were there to share their stories and offer support to the webfest’s 5th year.

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The Press

When I first arrived, Regina, their PR person, asked if there was anyone I wanted to interview. My first reaction was panic. Interview? I’m supposed to interview people? I don’t know what I thought I was expected to do, but interviewing people had not crossed my mind.

I’m a promoter. An observer. A storyteller. Not a journalist.

I started by recording a live Facebook Video that people engaged with and did another selfie video to post on social media. I Tweeted a lot. I used my social media platforms to tell people about the event, show what was happening, and promote it as much as I possibly could. After all, they’d been kind enough to ask me and gave me a press pass to boot, the least I could do was my absolute best to spread the word.

New Advertising

During my time in workshops, listening to keynotes, and taking in the various panel discussions, I realized that there is a huge opportunity for marketing professionals who embraced the Webfest’s attendees online short story telling skills.

Traditional advertising on TV media channels will have to change as people turn away from cable for the convenience of online streaming subscriptions. With less people watching mainstream programming on the big networks, the ROI of commercials is decreasing, while the pricing goes up to cover the increasing costs of running a traditional media business.

Those companies who turn to web based series storytelling will benefit from lower costs and better messaging through storytelling. Whether they sponsor an influencer or create a web series around their product, service, or industry stories, they will find an audience who engages with their programming.

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If you are an Independent Professional with some personality, you could create yourown channel and web series to tell stories about your industry, clients, products, or services.

For example: A Realtor could host his own List it or Love it type show with a stager then add drama, cause that is what reality TV does, and voila your own Real Estate Channel starring you. All you need is a bit of cash, a camera man, and a writer who understand how to write for Reality TV, that is to start… If you start seeing success, then you can decide if you need a director, producer, better equipment etc.

Vancouver

They hosted it at the Vancouver Convention Centre with floor to ceiling windows displaying the panoramic view of Burrard Inlet, Stanley Park, and the North Shore mountains and all. It was a reminder about why we pay high prices to live here. There were people from Toronto, the US, Australia, Malaysia, South Africa, Japan, Mexico, and I’m sure other places I was unaware of, at the webfest. Vancouver did not disappoint with two out of the three days being clear and sunny to show off it’s jaw dropping views.

Digital Storytelling

Video is one way to tell stories online and considering that YouTube is the #1 actively used social media site in Canada, it is a huge opportunity for anyone who can create quality and interesting stories. As a writer, I am overwhelmed by the collaboration, planning, and resources it takes to create a quality short film. The attendees are passionate about creating videos and anyone who wants to use video to promote themselves, should consider a more creative storytelling method, which these folks are experts at.

The Gala

The red carpet gave everyone an opportunity, if they wanted it, to get their photo taken in Hollywood style. The MC was hilarious and kept everyone on their toes with his antics. The love and support in the room created a positive energy where everyone supported winners and losers alike, at least the laughter, applause, and congratulations coming from everyone made it feel that way.

Conclusion

IMG_0878I was impressed by the organization of the event, the attendees, and the speakers. They showcased women leaders in the industry, the speakers were well spoken and provided great tips, advice, and insights. The quality of the movies from all over the world was eye opening and the ability to connect with various financiers, producers, and talent is valuable for anyone who wants to work in the film industry.

Webseries enable people who want a career in film making the ability to show their skills, talents, and personalities, which will sell them to those in the entertainment industry at a fraction of the frustration. By building personal brands through content these film makers are making a name for themselves and the future is opening up opportunities for them. This Festival gives them the awards to stand out and the connections to help get them to the next level.

Thank you to Vancouver Webfest for inviting me to cover the event and I hope that you will continue to grow your festival for years to come.


Shannon Peel is a Professional Marketing Manager and Storyteller. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more:  Shannonpeel.com

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When Connection Works

As a startup solopreneur with few connections I decided to try networking meetings. I went to as many as I could find and guess what… I wracked up my credit card with breakfasts, lunches, fees, etc. I thought I was wasting a lot of money and a lot of time, then something happened.

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One week, I started getting clients through referrals from a person I met at a networking group, Tammy of Boljuncic Financial. I have been helping her stay focused, motivated, and define her brand, along with developing a strategic plan of action to move her business forward. She loves networking in the real world and I am fortunate that she ‘loves’ me so much.

I found cheerleaders in a small business owners like, Robin, and Lisa, a client in Karen, and so many wonderful people who are connecting with each other in the real world. Some people are friendly and want to genuinely help others to shine, others are connectors and are passionate about being able to be a resource of introductions between people. Unfortunately, most people are pushing the business card industry to high profits by throwing theirs around and collecting as many as possible. They don’t get much more than a larger card collection out of networking.

I have found a few groups that work

Andrew is a friendly older man who runs a networking group in Coquitlam and has asked me to present to the group a couple of times about topics on social media. My presentations are filled with stats, questions, advice, tips, and ideas so everyone in the room can leave with value. I am fortunate to have met Andrew because he likes to help others shine.

Then there is the super connector – George, he is a passionate networking individual who runs my favourite networking group. This group has a long list of wonderful people who actively connect with each other. The group itself is casual, fun, and entertaining, a great start to my Friday morning.  George promotes a healthy referral and networking environment by using technology and leading by example, because he actively connects people on a regular basis.

Then there is Marilyn.

When I first met Marilyn, she reminded me of my grandmother. My grandmother was a remarkable woman, a journalist, a model, a business owner, and actively involved in developing the social organizations in our small town of 2 000 people, in an out of the way place. She was elegance and class all rolled into one. So trust me when I say, that anyone who reminds me of her, has something extra special about them.

For some reason Marilyn and I both wanted to connect and find a way to work together. It took a few weeks, but we finally met for coffee, we were in for a surprise. We started talking and it was like talking to an old friend. I loved her stories of being a single mom in Vancouver, starting a business that she loves, and connecting with people. Then she asked me where I grew up.

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I grew up on a mountain and a lake 20 – 30 minutes out of a small city of 2 000 people. Why do I call it a city? Because it was incorporated in 1906, the year my great grandfather built his fancy Sears catalogue house behind my other great grandparent’s home. At the time it was the economic hub where the Shuswap met the Okanagan in BC’s Interior, however, due to the railway being built and a Native Reserve placed around half the town, trade and industry moved south. The city emptied and to this day, Enderby remains the smallest city in the Okanagan.

Considering the size of the town and that a large portion of the population has stayed there, you can imagine my surprise when Marilyn told me she grew up in Enderby a decade before I was born. She went to school with my dad’s cousin and knew a lot of my family’s life long friends. She knew my dad and my dad remembered her and where she lived, I don’t think my dad ever really forgets anything.

We sat and talked about this small town and what it was like living there during two different times. She left for Vancouver around the year my mom’s family came to town and took my mom took her place within the class.

Finding common threads in our story created a stronger connection than trading business cards and giving each other a wave each week. It takes extra effort to be vulnerable enough to ask to meet for coffee and then spend time sharing your story to someone you don’t know. However, once you find that common thread, you build the most important part of connection – trust.

The common thread that I share with Marilyn created a connection that is leading to a project and a strategic partnership between us. I’ve been able to introduce her to a couple of my clients who share the same target market and am hoping together they can find a connection to their shared target market.

Networking in the Real World Works

In a world where everyone is focused on digital connections and getting the largest following possible, it is important to remember that real connection happens in the real world. Using digital marketing to tell your story, develop credibility, and make virtual connections is important, but don’t forget to take the next step by connecting in the real world.


Shannon Peel is a Professional Marketing Manager and Storyteller. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more: Shannonpeel.com

Talented at Connecting

IMG_0653I hang out and work out of a coffee shop called The Good Sunshine Cafe here in South Surrey.

There are plenty of good coffee shops in the area to choose from, I live in Canada’s version of Seattle after all. The Good Day Sunshine Cafe isn’t the easiest place to find, it isn’t in the main part of the larger shopping areas, you don’t drive by and see it on a regular basis because it isn’t on any main road. It’s not well known. There is nothing from the outside that makes you think, “I have to try out this place and make it my destination location.” However, it has one thing that no other coffee shop in the are has – It has Kris.

After my first encounter with Kris, I knew that I was going to host all my South Surrey #MarketAPeel Brainstorms and drop ins there. It was going to become my coffee shop hang out

The other day I was sitting with a group of women talking, because you know thats what we do, and I mentioned that I was going to be talking about Kris in my connection series. A wonderful lady immediately agreed that he was amazing. She goes to the coffee shop for paint nights and the women, love Kris.

She thinks some show up just to see him.

What he has is the ability to immediately connect with the customers and make them feel welcome. He is happy to see them and naturally wants to enhance their experience. He knows his product and can describe his favourites to you in a way that makes you open your wallet and buy even though you know your waistline doesn’t need any extra treats. It’s that extra. He naturally gives the customers an ‘extra’ experience that feels tailored to them. He remembers you, suggests new things to try, and gives that extra bit of excitement to the transaction.

The biggest difference I see is his natural ability to talk to people and describe the food and drinks he serves, as if he were telling a story. He is genuine, knowledgeable, positive, and friendly. He doesn’t shy away from eye contact. He fills the space he occupies and welcomes you to share in an experience of coffee, treats, and community.

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In contrast, I have been to coffee shops where the staff makes you feel like you are wasting their time, causing you to feel unwelcome in their establishment. This discomfort has the opposite effect of connection because your defensive barriers instantly go up. I don’t know if these people are truly unfriendly or their shyness comes across that way.

For example, it is hard to make a connection with my daughter, she has been told that kids think she is either a snob or mad at them for some reason. My daughter is neither, she is a true introvert who listens more than she talks and is shy when people she isn’t comfortable with are around. However, once she knows you, she is the hoot of the party, funny, smart, and the one her good friends seek out when in crisis. In contrast my son is the complete opposite. He is a true extrovert who is the life of the party the minute he walks in and he knows a lot of people because he instantly connects to them and they trust him immediately with their problems.

I don’t know if it’s something you can learn or if its all about personality. Maybe by the end of the month I will have figured out Kris’ secret.

Do you know anyone like Kris?

If you are ever in South Surrey on a Wednesday morning drop into the Good Day Sunshine Cafe and have a latte with me so we can brainstorm about why some people make instant connections, while others struggle.


Shannon Peel is a Professional Marketing Manager and Storyteller. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more: Shannonpeel.com

What is Connection?

In today’s world we are more connected to our devices than we are to the people around us.

Connection at it’s core is the spot where two things join to complete a circuit. Electronics can’t work without strong physical connections between all the parts in the circuits. If one connection is broken, the whole device doesn’t work. I want to take a deeper look at this word to find out how people connect in a technological dependent world and how we can form better connections to become successful in business and life.

April is about Connection

I’ve been thinking a lot about connection again, so I am dedicating a month to exploring the word, the concept, the action. I will be writing about connection here and linking other posts about connection to this post for you to use as a resource on the topic, scroll down for links to other posts, articles, podcasts, videos, and books that explore the idea of connection, what it is, why we need it, and how we can get better at making it.

I will look at our connections to family, friends, coworkers, and the people around us. Our connection to media, technology, and the things around us. Most importantly, I will dive into our connection with ourselves and how connection effects our health.

Follow me on social media to be part of the research process and I encourage you to be a part of the conversation too by engaging with your thoughts. Connection is too important to ignore.

Resources:

Social Media – I will be posting questions about connection for us to explore this idea and learn from each other. Drop by and be a part of the conversation. – Comments may be used in future blog posts, podcasts, or social media posts.

pexels-photo-267350.jpegMarket A Peel Facebook Group

Shannon Peel Marketing Page 

Market A Peel Twitter

Market A Peel Instagram

 

Blog Posts – I will be writing about connection as I dive deeper into it’s meaning and why it’s so important to us as human beings.

person-woman-apple-hotel.jpgDisconnected in a Connected World – Are we connected or disconnected in today’s tech connected world?

 

 

 

Podcast – I will be talking about connections and interviewing people about their thoughts and how they use connection to become successful in today’s world.

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Instant Connection

 

 

 

 


Shannon Peel is a Professional Marketing Manager and Storyteller. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more: Shannonpeel.com

Sales – Oh God Shoot Me Now!

There is only one reason small businesses fail — NO SALES.

Without sales there is no cashflow and without cashflow there is no business. Most small business owners and entrepreneurs are not professional sales people, they are better at doing what they are selling, not selling what they do.

Smile n Dial

My wonky career path has included professional sales, the smile and dial numbers game sales. I was kicking butt good at smilin and dialin, finding the decision maker, and getting in the door to meet. I had no problem making 40-60 dials a day, regardless if the product was Advertising, Online Review Platform, Financial Planning products, or Chinese Pump Jacks and Oil Pipe. I built qualified lists, found business, and even closed sales.

Today, I am standing on the cliff edge knowing that the only way my business will succeed is if I get on the phone and make appointments to talk to people about their personal branding to help differentiate them from their competitors. I know what my target market looks like, I know where to find their contact information, I know how to build a CRM database to manage these cold leads and guess what —

I’m frozen.

It’s not the sub zero temperatures that have gripped the Vancouver area that have me covered in ice… It’s fear. OMG – I’m scared to pick up the phone and ask someone to meet me.

How did I go from a kick butt cold calling appointment setter to frozen solid on a cliff’s edge? What’s different?

Well, the product I am now selling is – me – and I’m not confident enough.

Selling myself, sounds so dirty, like I should have a 1-900 number or be working some corner in DT East Van. I know I’m not the only woman to have an issue with self confidence and selling her services in a crowded marketplace. It’s one of those things we were taught not to do as young girls – “Don’t be too loud.” “Don’t toot your own horn.” “Don’t be so full of yourself.” Little boys were to cultivate confidence, we were to cultivate coyness and virtue.

My confidence has taken a hit from all the rejection, broken promises, disappointment, and crap life has heaped on me the last five years.

I know I’m good at what I do. I know I’m smart enough. I know I’m qualified. I know I have the credentials. I know that I work hard to ensure my clients succeed. I know I have a service Independent Professionals need at a price they can afford… I know all of this and more – However, I don’t want to hear “no” when it comes to selling myself. I’ve heard you aren’t good enough too often the last five years.

The Big Thaw.

Time to get over myself and stop coming up with excuses about why I can’t get on the phone and start calling my target market. It’s the only way small businesses can start, by knocking on doors and making calls.

The only way to cure myself of this affliction is to do it. To create a list of targeted Independent Professionals, pick up the phone, and dial. Once I’ve made the first appointment, I know I will be back, kicking butts and taking names.

All I need

My time is limited and what I sell is my time, so, I only need the following:

4 Monthly Marketing Management Clients
5 Personal Branding Consulting / Coaching Clients
12 Grape Peel Marketing Group Clients
The odd project management client would be nice too

So, I won’t have to smile n dial for long.

The time is now and now is the time.

UPDATE: I did not cold call… I advertised free brainstorming sessions on certain days and people came to me. My confidence is increasing and soon I’ll be back to kicking butt while smiling and dialling.


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Shannon Peel is a Professional Marketing Manager and Storyteller. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more: Shannonpeel.com

Empty Nest Transition

I haven’t posted anything for awhile, mostly because I have been all over the place mentally and emotionally. I didn’t want to come across as a miserable sot of a person who no one wants to be around, because that is what I’ve been.

If you know me, have been following me on social media, or our paths have crossed, you probably know that life likes to hit me over and over and over again. It likes to keep things interesting for me and remind me when I’m not on the right path. Heaven forbid I get in a rut.

My kids abandoned me and I took it hard.

Losing my kids was my biggest fear, and what I mean by losing them, was that they wouldn’t live with me 24/7. This fear started the day my ex kicked me out of the house and grew when he told my son that I didn’t want him living with me. When I finally got my son back under my roof, I feared he would leave again and take his sister.

I wrapped my whole existence in being their mom. I tried to make friends, date, and find work outside the house… I failed miserably at all three and gripped onto my children even tighter.

I wasn’t a traditional mom, cooking meals, or doing all their laundry. I was a single mom who worked long hours, though I was working from home, and was trying to become a novelist. If I’d been a traditional mom they would be more dependent on me for their care and not in such a hurry to take care of themselves.

In our home, we were a team, working together to build a life. Their chores were different based on what they wanted to do, which wasn’t emptying the dishwasher – I’m not sure they even know how this one works. They did the grocery shopping, their own laundry, and cooked their own dinners. I cleaned up after them, was their bank and their taxi service.

My son is 18 and it was natural for him to want to move in with his girlfriend and friends. That was hard enough. I was getting used to him not being a daily fixture in my life when my 15 year old daughter got angry with me for a decision I made and felt safer living with her brother. Her brother, not her father, is the protective male figure in her life.

I did not take it well. I cried for days and needed some pharmaceutical help, so I didn’t go crazy… I still do and it’s been four months.

I spent days, weeks, months, alone at home – miserable.

One day I was a single mom, the next, I was nothing. I didn’t even have a job, as I’d just been laid off for the second time. I was lost. I had no reason to get up in the morning. I had no reason to do anything and my environment reflected this. A hazmat suit was needed if you were to visit my home.

The main thing that saved me from jumping into the hole of despair was acceptance into a self employment program that has enabled me to start a marketing management company. I’ve gripped this lifeline everyday to stay sane because it gives me a reason to wake up in the morning.

Some days, I even shower and go out into the world.

I’m getting stronger and finding my own way as I build my brand.

My start up business has become my newest child and it is slowly beginning to thrive. It takes all my attention, resources, and love. Just as my children used to. The only thing I know is, it’s my life line and I will build it into something wonderful, as wonderful as my two brilliant, independent, resourceful children.

My kids will succeed in life.

We were a close little family unit and I watched them grow, become young adults, and did my best to be there whenever they needed me – no matter the time of day. I gave them all my resources, efforts, and focus. I made sure they got what they wanted and had as good a life as I could afford to give them, which was poorer than the one I had at their age.

I did the best I could with what I had and it wasn’t much. I was a single parent with no support system and it took three years to get my ex to pay full child support – and a year for my kids to destroy that victory because when they decided to move out, their dad started paying the child support directly to them and it might be 70% of what he’s suppose to pay them – I’m being generous with the math.

Before you tell me he can’t pay the kids the child support directly, I already paid a lawyer to fight to get the child support and I choose not to fight again. Legal battles take more effort and emotional strength than I have. It would also mean upsetting my kids and I can’t do that. The divorce battle is over and I don’t want to open that door again. They moved out because they needed to get away from me and thankfully he pays their rent, if they don’t want the full amount, well that’s their choice.

My son has been accepted to a local University. My daughter is still a good student and will get through Grade 10 with good marks and strong friendships. The two of them are taking care of each other and have each other’s back. I’m very proud of my son for taking care of his little sister and being there for her. He takes care of the women in his life, his girlfriend, sister, and even his mom when he has time.

When your children moved out on their own, how were you effected and did you find a life line?
Baring my soul

Social Media is a Reflection 

This morning social media told me I’m unlovable, not good enough, and not wanted. And it’s only 9:00 AM, give it a few more hours.

Advice and motivation can feel hollow because there is something missing on social media, the deeper story, the complex, the vulnerability, the soul of true connection, and the art of honest listening.

If you are struggling to pay for food and the roof over your head, many posts will tell you that you are not good enough to love, to hire, or even to know. I am cash poor and have no clue how to pay my bills,  no one wants to be me, some fear my bad luck will rub off on them, and I can’t blame them. Hell, I don’t want to be me most days.

Read more >>

 


Photo on 2014-04-17 at 12.25 PMShannon Peel is a Professional Marketing Manager and Storyteller. She has authored three novels in three different genres. Her company, Shannon Peel Marketing, helps Independent Professionals and Small Businesses define their personal brands and tell their story through different channels. Click to find out more:Shannonpeel.com

A Hiring Company Got it Right

You read a lot about employers making the job search process painful, to the point I’ve given up applying for job postings. Most employers have made this process inhumane and demoralizing for applicant, however, not all companies are cruel.

Today, I want to tell you a story about a company that got it RIGHT!

After I was laid off from my last position for reasons I learned from, I applied for a Digital Marketing position at Pacific Customs Brokers, via Indeed.

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The First Interview

Michel, their inhouse HR recruiter, contacted me excited by my application, which made feel good and boosted my confidence. When someone is excited to talk to you, it inspires you to get excited about talking to them.

Michel and I had an interesting conversation over the phone and this lead to scheduling an interview with their president, Greg, within a couple of days. During the first face to face interview, Greg was tough to impress and I was sweating bullets, however, he gave me valuable feedback to help me prepare for the second interview with the company.

I left knowing I’d come up short, but with the opportunity of a second chance to get it right. I have never had this happen before and I doubt I ever will again. Most hiring managers and decision makers make a snap judgement within minutes of meeting you and give you no feedback, let alone a second chance.

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The Second Interview

Second interview was with four people and myself. Greg was tough & clear about what they were looking for. Something about this man makes a person very nervous, still he was clear and I felt he was rooting for me to get it right.

I left this interview feeling well done and a bit charred from the grilling and not completely confident in my performance. I went and had a few drinks and gave myself a pep talk. I knew I’d answered a few of the technical questions wrong and hadn’t explained what I meant clear enough. In the end, I let all expectations go and moved on to other opportunities, some of which I am still in the middle of their hiring process.

From beginning to end, it took over six weeks. During this time, Michel would contact me to let me know what was happening and what the next step was. I never felt in the dark or disrespected as just a number, commodity, or faceless applicant.

They finally made their decision, and I was not offered the position, however, this is where Michel did the company proud. He called me, explained that they found someone with Custom Brokerage experience and wished me luck in my job search.

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The Result

I came away from the process with a clear understanding that my competition had something I didn’t and it wasn’t personal. The decision was based on experience, not whether I was ‘likable,’ it didn’t feel like a popularity or personality decision. I had a useful fact, which I was able to understand, to help me rationalize not getting the offer.

I felt respected and valued even though I didn’t get the position. If this is how they treat candidates, imagine how well employees must be treated.

This positive experience is rare, at least for me. Most times when a person interviews for a position, they are given no reason why they were not given an offer and after months of silent rejections, this can mess with a person’s confidence and motivation. Add to it the placating comments people make that invalidate what you are feeling, an extended period of time, and some abject failures, it can drive a person to the edge. Some days I swear I stepped off the edge a few miles back.

If managers were open, empathetic, and compassionate enough to communicate honestly with applicants about what they actually are looking for, what they truly want, and why a candidate came up short in regards to their competition, the job process would not be so painful.

At the same time, applicants have to take responsibility for not selling themselves, not communicating clearly, and be realistic about their ability to meet the employers needs.

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Will the hiring process ever be transparent, authentic, and humane?  Leave your thoughts in the comments.